Storytelling for "Year of the Dragon 2024" Winter Collection / 

Graphics + Patterns for Apparel & Sneakers

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Mission: Tell the story of "Carp & Dragon" through Adidas brand voice. / Integrate "Miao Embroidery" culture & technique with the collection. / Create graphic&pattern assets that work for all product lines (male, female, unisex, kids apparels, and sneakers). / Hand lettering "Adidas X FeifeiRuan" fonts.

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Client: Adidas Original (Shanghai)

Released: Jan, 2024 | Asia

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