Winter Collection
Year of the Dragon ·
Client. Adidas Originals
Jan 2024 | Asia
Created for the Adidas × Feifei Ruan collection, this project developed a contemporary graphic system rooted in the Chinese legend of the carp transforming into a dragon. Centered on themes of ambition, strength, and transformation, the work closely studied traditional Miao embroidery patterns and structures, reimagining them through Adidas’ brand language.
The resulting graphic and pattern assets were designed to work across multiple product lines, including menswear, womenswear, kids apparel, and footwear, alongside custom hand lettering created for the collaboration.
Miao Embroidery
Traditional Miao embroidery patterns were studied and translated into contemporary graphic forms.
Dragon & Carp
A story of transformation, drawn from the Chinese legend of the carp rising into dragonhood — an enduring symbol of ambition, perseverance, and strength.
Apparel Graphics System
A scalable graphics framework applied across multiple product categories.
- Sample Applications -
- Country / Superstar / Rivalry / Samba -
