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" Adidas X FeifeiRuan "
Storytelling for "Year of the Dragon 2024" Winter Collection /
Graphics + Patterns for Apparel & Sneakers
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Mission: Tell the story of "Carp & Dragon" through Adidas brand voice. / Integrate "Miao Embroidery" culture & technique with the collection. / Create graphic&pattern assets that work for all product lines (male, female, unisex, kids apparels, and sneakers). / Hand lettering "Adidas X FeifeiRuan" fonts.
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Client: Adidas Originals (Shanghai)
Released: Jan, 2024 | Asia
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