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Lunar New Year 2021 · Campaign

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Media Content + Digital Assets

Mission: Redefine the Lunar New Year tradition by reflecting on the positives from the previous year. / Help everyone refresh and recharge themselves to prepare for the new year ahead. / Invent new ways to help people stay connected and enjoy the holidays with family and friends together.

Client:  Product & Design

Launched: Feb, 2021 | Worldwide

   Phase I : Review. Remember. Recharge.   

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   Phase II : Reconnect. Rediscover. Reinvent.   

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  Digital Assets 

Created a series of graphics for a wide range of content to use as backgrounds.

Mission: Connect all types of visual contents together. / Maintain a consistent visual experience across Apple platforms.

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