Lunar New Year 2021 · Campaign
Media Content + Digital Assets
Mission: Redefine the Lunar New Year tradition by reflecting on the positives from the previous year. / Help everyone refresh and recharge themselves to prepare for the new year ahead. / Invent new ways to help people stay connected and enjoy the holidays with family and friends together.
Client: Product & Design
Launched: Feb, 2021 | Worldwide
Phase I : Review. Remember. Recharge.
Phase II : Reconnect. Rediscover. Reinvent.
Created a series of graphics for a wide range of content to use as backgrounds.
Mission: Connect all types of visual contents together. / Maintain a consistent visual experience across Apple platforms.