Jan 2023  |  Asia

Commissioned by Carlsberg for its Year of the Rabbit Lunar New Year Artist Edition, this project reinterpreted themes of reunion, prosperity, and renewal through a richly detailed illustrated world. At the center of the visual storytelling are eight magical rabbits, imagined as emerging from Carlsberg’s golden brew and reuniting in a festive beer forest, surrounded by traditional symbols of luck, harmony, and abundance. ​

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Developed across key visuals, limited-edition packaging, photo and video content, 3D animation, retail displays, and digital campaign assets, the work blended seasonal storytelling with Carlsberg’s iconic green brand identity across multiple Asian markets.