Packaging + Commercial
Artist Edition Package for Celebrations / Promotional Content as Featured Artist
The illustration concept is built on Chinese traditional value and wish for New Year Reunion, featuring the magical rabbits transmuted from the golden liquid of Carlsberg premium brew. The rabbits gather around in the beer forest and bring along with Happiness, Wellness, and Prosperity together.
Client: Carlsberg / Agency: Somexing
Launched: Jan, 2023 | Worldwide