Created in direct collaboration with Clarins for Double Serum’s Year of the Dragon campaign, this project celebrated the harmony of strength and beauty through a festive visual narrative rooted in the product itself. The key visuals featured two fluid golden dragons as an embodiment of Double Serum, moving through a Nian Hua-inspired fantasy world shaped by the formula’s signature plant-based ingredients. 

 

Informed by extensive research into Clarins’ natural extracts, the campaign world reimagined these botanical elements as part of a rich visual language, creating a cohesive brand story of resilience, renewal, and radiant beauty for the New Year. The artwork was further adapted into animated media content and digital marketing assets.