Created for Kappa’s Chinese New Year 2022 Winter Collection, this project integrated Year of the Tiger symbolism into a festive sportswear graphic system rooted in the brand’s visual language. The Omini logo was reinterpreted through the presence of two tigers, with graphics and patterns developed to work across the collection’s core fabric colors of black, red, and white.

 

The project also included digital content for online media and e-commerce, as well as the campaign logo “虎虎生威,” and was launched in collaboration with Olympic épée champion Sun Yiwen.