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I. The Chase
EQ Silver Arrow · Social Content
Agency. R/GA
Client. Mercedez-Benz USA
Oct 2019 | Global
Created for social media, this illustration series reimagines the EQ Silver Arrow as a superhero shaped by the visual language of American comics. Across three narrative chapters — The Chase, Threshold, and After Dark — the story unfolds through distinct moods and settings, each revealing a different dimension of the character and its fictional world.
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Bold, graphic storytelling gives the series a cinematic sense of action, suspense, and world-building. Together, the illustrations transform the EQ Silver Arrow into a symbol of futurism, imagination, and brand mythology.
II. Threshold


III. After Dark
Launched in conjunction with New York Comic Con 2019

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