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Mercedes-Benz EQ Silver Arrow reimagined as a futuristic superhero

I. The Chase

EQ Silver Arrow · Social Content

Agency.  R/GA

Client.  Mercedez-Benz USA

Oct 2019  |  Global

Created for social media, this illustration series reimagines the EQ Silver Arrow as a superhero shaped by the visual language of American comics. Across three narrative chapters — The Chase, Threshold, and After Dark — the story unfolds through distinct moods and settings, each revealing a different dimension of the character and its fictional world.

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Bold, graphic storytelling gives the series a cinematic sense of action, suspense, and world-building. Together, the illustrations transform the EQ Silver Arrow into a symbol of futurism, imagination, and brand mythology.

II. Threshold

Mercedes-Benz EQ Silver Arrow reimagined as a futuristic superhero
Mercedes-Benz EQ Silver Arrow reimagined as a futuristic superhero

III. After Dark

Launched in conjunction with New York Comic Con 2019

Mercedes-Benz EQ Silver Arrow Social Content

© 2026 Feifei Ruan. All rights reserved.

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